A recent example was a web site for a marketing consultant. The keywords were submitted and his web site traffic rose to approximately 1,000 page visits with a good search placement by the end of six weeks. Yet, only a few emails were received, no telephone calls and no new business.

The search engine ranking was giving our client a top listing, yet he was receiving no benefit. The initial web site keyword(s) and phrases when used at the search engine brought people to the web site looking for free information about marketing plans and strategic marketing. This is why keyword(s) and phrases submitted to a search engine is more than just doing what a client believes should be the submitted.

Search engine placement is a continuing process for a business. Just as a business needs advertising and visibility in the Yellow Pages, it must be present on the Internet and visible in the first few pages displayed by a search engine.

Good web site promotion is not taking place if you are not listed within the first or second page of results,you lose, no matter how many sites you submitted your web pages too. That is why you need a search engine placement consultant.

Virtually everyone begins their Web browsing at one of the major search engines. Your rank within these sites determines how many people will find and visit your Web site.

Have Text on Your Home page
When you web pages are indexed, the text is cataloged on your web pages they visit. If a page lacks descriptive text, then there is little chance that a web page will come up in the results of a query.

Have Links to Pages
If there are no links to other pages from the web page, then the most descriptive, relevant pages that are often other web pages rather than the home page may not be found.

Use the Meta Tag
Meta tags will help you control your site's description in search engines that support them. They will NOT guarantee that your site appears first. A meta tag gives a spider specific information, such as keywords or site summaries, about a site. "Meta tags are part of the HTML code. They stay behind the scenes -- the end user never sees them.

Search Engine Submission
After you have done all the right things with text, keywords, Meta tags, etc. submit your web pages; but it may take weeks or months before they update their database.

Swap Links
Swap links with other sites! First place a number of related links on your site, then contact those sites asking for a reciprocal link. You'd be surprised how many people are willing to do this.

Have Patience
Some engines take weeks or months before they update their database. They may be working all the time, but those new findings aren't available to the public until the database index is updated.

Frames
Use frames with care (a frames site normally has a separate fixed window on the left side, and/or sometimes the top or bottom of a web site). Although people enjoy the convenience and design of frames-based layout on a home page, frames can create challenges for engines spidering your web site. If you use frames, be sure you use meta tags. on your index page.

Whether you are planning a new website, or have an existing site and want to attract more web users to visit it, we can provided you with a solution to consider.

As business and Internet consultant's we can help you with your search engine placement and optimization needs, by helping you improve your ranking or even get you into the top 20. We guarantee our work.

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